INTERVIEW: Tom from Sofi Spritz about crowdfunding the new French range

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Yesterday, we told you all about the Sofi Spritz French range. Recently we spoke with Tom from Sofi Spritz about the range and their use of Pozible to bring it to market.


Why a French range?

Why not!? Our tradition is to take classic European wine cocktails and whilst we started with Italian Spritz, we thought the French Kir was also a beautiful muse…


Will the range be made available in your existing retailers?

Yes, we hope to take the crowd favourite to national distribution but first we need to find out which is the favourite and go from there… It’s not entirely up to us but we will do our best!

Why use Pozible if you already have retailers for the other range who could also stock this?

For the direct feedback we can get from consumers. It’s impossible to run a post campaign survey when sales are via the wholesalers.


What’s the value for people pre-ordering the limited edition French range via Pozible?

Our best rates, free gifts, parties and go in the draw for a prize pool with the remainder of campaign proceeds.



Please tell us more about the parties you’ll host in cities with more than 10 pledgers?

Our idea is to work with our favourite venues in those cities to come up with a France vs Italy cook-off and all the local supporters will be invited for Aperitivo – bites and Spritz on the house!


Having already reached target, which cities will be getting a party so far?

Sydney, Melbourne, Brisbane & Gold Coast.  Adelaide and Perth look to be not far off!


Tell us about the competition to win a trip to France for those who complete the survey?

For every dollar pledged a chance to go in the draw. Approx 10-20% of the pledges will go in the pool (the remainder of all proceeds so depends on the total) and the primary prize will flights to France!  Final details will be confirmed once the prize pool is settled based on the total funds raised


Have you tried the French range on a French audience?  

Not yet!  Would love to…


You’ve only got 5 days left to get your order in for the French range! Get in quickly here!

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